It takes more than a unique passion for food to run a successful food blog. The key is to know how to start a food blog and write blog posts that will get you noticed. Advices from top food blogging and marketing experts.
Here are 6 easy to follow food blogging tips from the pros.
1. Focus on a Food Niche
You’ll want to start with a focus. In recipe blogging, there’s vegetarian, vegan, paleo, keto, and gluten-free. In restaurant blogging, you can focus on local mom-and-pop restaurants, fine dining, casual, or specific diet. Health and nutrition are popular right now so, if you’re a nutritionist, share your knowledge. Become an expert in that food niche so you can build an audience that will begin to trust and depend on your recommendations.
2. Get Up Close & Personal With Your Food
With the absence of smell and taste, visual elements remain the only tool to trigger interest. Great photos of food entice readers and make them want to try it themselves. As a result, make sure your website is equipped with the best gallery widget. Don’t use a lightbox with white borders and loads of buttons but do allow users to zoom in to get up close with your stunning photos. Also, make sure the photos are compressed properly for the web so that they don’t slow down your site. Along the same line, don’t overlook optimization for speed. User experience should be at the forefront of what you do: blogging.
3. Use Recipes to Build Your Email List
Create an aesthetically pleasing email template to blast out your new recipes. Having a template will make it easy to send each recipe out in a timely manner while keeping the look and feel of your brand consistent. Make sure you include buttons to share your recipe within the email, so your subscribers can share with their friends on social media. You should also set up an automated email series for brand-new subscribers that will welcome them to your content, send them links to some of your most popular past recipes, and let them know what to expect from you in the future. Ask me how to do it if you know nothing about it.
4. Be Active on Pinterest
Since so much of food blogging has to do with the visual appeal of food, Pinterest is the perfect platform to post your content. Compared to other platforms like Instagram, the content that you post on Pinterest can stay evergreen and continue to drive traffic months and even years after you’ve pinned it. The biggest tip I can give food bloggers is to use the auto-complete search function of Pinterest’s search bar to get ideas on the food, recipes, and products to create content around. By aligning your content with what people are searching for, you’ll to be found faster and gain more followers.
5. Skip the Fat & Don’t Forget Reader Intent
SEO, strong keyword density, and writing to generate organic traffic is fine. However, if your introduction rambles on with keyword-stuffed sentences, you will lose the interest of your audience. Readers don’t care about lengthy stories or the decision making factors that lead you to bake some peppermint mocha brownies; we want detailed steps, ingredient lists, and valuable information that will allow us to craft a spectacular recipe.
6. Make Sure Your Writing Is Clear And Polished
Nothing makes a blogger lose credibility faster than bad writing. A good editing software will find grammar errors for you, but will also make suggestions to strengthen and improve your writing style. No more awkward sentence constructions, no more passive voice, no more jargon. Just clean, clear writing that your readers will love.